Branding and Art Direction for Adventure Films,a Creatively-led Independent Film ProductionCompany based in Luxembourg. A custom stencil-likerounded logo has been created which is unique to theAdventure brand along with a bold colour scheme,industrial like qualities and a light-hearted copy-ledcampaign that uses quotes from famous films to try and help make the clients feel like they are part of the adventure.
Branding applied across Print and Web based deliverables including a 50-Page strong Portfolio, Promotional Postcards, a range of Stationary and a responsive multiple platform website.
Wigan Little Theatre
A Brand System and Campaign for an intimate Little Theatre based in the North-West of England.
The original logo of 'a house' (which represents thehistorical building of the theatre) was dissected to createa new brand which spells out the name 'WLT'. The sameshapes are used to build up elements within the brandsuch as illustrations used for promotion.
Copy writing is a key component within the BrandCampaign and a 'Friendly Northern' and Shakespearean inspired dialogue is used to help thebrand interact with the target audience.
Bold base colours of stock are used in combination withBlack and White process colours to make up the Brand whichis applied across Print and Web based deliverables,including Product, Promotion, Editorial, Information andWay finding Systems.
Branding & Identity for a fictionalIndependent Fashion Label, AKIN;which translates to 'MINE' in English.
A Core brand and Identity that is clean, minimalist and typographic supported bya visual language constructed from the original letterforms that are specific to Akin's recent collection of garments, AW / 14.
Branding was applied across Print and Web based deliverables including Core Stationary, Garment Tags and Packaging, Editorial and an E-commerce Website.
*Please Note - images of the fashion pieces belong to their respective owners and are used solely to help display the concept and brand.
Branding and Identity for Liverpool-based Independent Record Label and Art Collective, Modern Polymath. A simple, powerful brand mark was created to represent the coming together of creative talent, with a supportive typographic mark which is modern, timeless and universally understood.
A brand system was created and applied to all material released under the ModernPolymath brand. This helped to give a professional consistency to all deliverables in an understated fashion, allowing the album artwork become the main focus.
The British Independent Film Festival
A bright, new re-brand for The British Independent Film Festival.As the Festival was fairly unknown and with lack of funding, the idea was tocreate something innovative that would grab attention and connectwith the British Public instantly in order to promote the Festival andIndependent Film in Great Britain. This was achieved through theuse of a bold colour scheme along with a copy-led campaign thathas a very 'tounge-in-cheek' British approach to it.
Branding applied across Print and Web based deliverablesincluding Product, Promotion, Editorial, Informationand Wayfinding Systems.
In September 2015, the people of Scotland had an important decision to make regarding their future. In a poll which finished with just over 50% of Scots choosing to remain part of the UK, this project is a hypothetical re-brand of Great Britain, if the vote had swung the other way.
The flag was treated by removing the Scottish Solitaire and making the Diagonal cross representative of Northern Ireland instead of Scotland. This in turn made the red diagonal cross of the flag wider, to remain accurate to the original flag designs, whilst also making the design much cleaner, and perfectly symmetrical.
The re-imagined flag takes on single colour of red, which is the common thread between each of the English, Welsh and Northern Irish Flags. A secondary colour palette was created in order to help the new brand mark emphasise importance on key sectors that make us who we are; History, Sport and Lifestyle. A Campaign was built around the new brand, playing on the name 'Great' and what it means to the British Public.
A new for identity for Australian design agency, The Playground; An irregular, gung-ho creative gang who like to get busy with brands and make a racket.
A complete Brand refresh and repositioning for the world's leading suppliers of artist materials, ColArt.
Bacardi Original is a Winning Entry for the 2013 YCN brieffor Bacardi, judged by the Bacardi Marketing Team andYCN Officials.
Bacardi Original is a spiced rum, aimed at 18-24 year old males. The branding of the product is very much inspired by the history and heritage of thecompany and this is shown through visuals, productand packaging.
In 2014, Bacardi implemented a very similar aestheticacross their brand, website and promotional material without crediting this work.
Eleanor Finch Mobile Photography
Branding and Identity for Mobile Photographer, Eleanor Finch, who is based in the North West of the UK. A Logo, Identity, Corporate Typeface and Colour Scheme applied across a range of Web and Print based deliverables.
The logo, in it's most simplest form, emphasises the frame and lens of the camera. The colour scheme was muted, and chosen to be specifically target at a primarily female audience.
A playful, yet organised sans serif typeface with tons ofcharacter. Kröwen bold is a unique typeface with a personality of it'sown. The letterforms are constructed of mainly circles, straight lines and 120degree cut off angles.
V&A Digital Design Weekend
Branding and Art Direction for the 2014 Digital Design weekend held at the Victoria and Albert museum in London as part of London Design Festival, 2014.